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Matthew Flora is an Americana Country artist based in Kingsport, Tennessee. A lifelong musician, Matthew began playing music at the age of six. His early years were shaped by a passion for skateboarding, which later evolved into a career as a semi-professional sportbike freestyle rider.
After overcoming personal struggles, including addiction and a period of incarceration, Matthew has been sober for nearly a decade. Through this journey, he reconnected with his faith and completely transformed his life—an evolution that deeply influences his music today.
Matthew now works from a professional home studio where he produces his own music, playing all instruments except lead guitar. His brother, Ryan Flora, contributes dynamic, professional-quality lead guitar work to his songs, while sound engineer Shane Lance ensures high-end mixing and mastering for each track.
With a distinctive sound that blends rock-influenced vocals and instrumentation with traditional country roots, Matthew brings a raw, authentic edge to the Americana genre. As an independent artist, he remains grounded and grateful for every listener who connects with his work. His mission is simple: to be heard by those who resonate with his music and to share his story through honest, heartfelt songwriting.